401k Record

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Inuvo 401(k)

Recordkeeping fees per participant · Inuvo, Inc. 401(k) Plan · plan year 2024

$101.00

Higher than 57% of the 14,075 plans $10 to 50M that report it.

Source

= $12,928 / 128
Schedule H, line 2i(3); OTH_RECORDKEEPING_FEES_AMT pos 160; filing 20250811113449NAL0016264866001, received 2025-08-11
participants_with_balance: Form 5500, line 6g(2); PARTCP_ACCOUNT_BAL_CNT pos 78; filing 20250811113449NAL0016264866001, received 2025-08-11

10th: $10.53median $83.9490th: $217.08

Percentiles compare this plan with the Schedule H plans $10 to 50M in assets of the same plan year, excluding final filings; shown only where at least 50 comparable plans report the figure. Plan year 2024-01-01 to 2024-12-31, filing received 2025-08-11.

Cost and contributions

Administrative expenses excluding investment management, per participant

$101.00

10th: $15.36median $118.8890th: $340.63

Higher than 43% of the 24,371 plans $10 to 50M that report it.

Source

= $12,928 / 128
derived, admin_expenses (2i(12)) minus invst_mgmt_fees (2i(5)), floored at 0; filing 20250811113449NAL0016264866001, received 2025-08-11
participants_with_balance: Form 5500, line 6g(2); PARTCP_ACCOUNT_BAL_CNT pos 78; filing 20250811113449NAL0016264866001, received 2025-08-11

Administrative expenses per participant

$353.84

10th: $26.86median $197.2590th: $456.10

Higher than 80% of the 25,098 plans $10 to 50M that report it.

Source

= $45,292 / 128
Schedule H, line 2i(12) total administrative expenses; TOT_ADMIN_EXPENSES_AMT pos 109; filing 20250811113449NAL0016264866001, received 2025-08-11
participants_with_balance: Form 5500, line 6g(2); PARTCP_ACCOUNT_BAL_CNT pos 78; filing 20250811113449NAL0016264866001, received 2025-08-11

Administrative expenses as a share of assets

0.416%

10th: 0.035%median 0.289%90th: 0.599%

Higher than 71% of the 25,132 plans $10 to 50M that report it.

Source

= $45,292 / $10,878,576
Schedule H, line 2i(12) total administrative expenses; TOT_ADMIN_EXPENSES_AMT pos 109; filing 20250811113449NAL0016264866001, received 2025-08-11
assets_eoy: Schedule H, Part I line 1f col (b); TOT_ASSETS_EOY_AMT pos 61; filing 20250811113449NAL0016264866001, received 2025-08-11

Employer contributions per participant

$2,662

10th: $664median $2,07490th: $4,751

Higher than 66% of the 24,050 plans $10 to 50M that report it.

Source

= $340,701 / 128
Schedule H, Part II line 2a(1)(A); EMPLR_CONTRIB_INCOME_AMT pos 68; filing 20250811113449NAL0016264866001, received 2025-08-11
participants_with_balance: Form 5500, line 6g(2); PARTCP_ACCOUNT_BAL_CNT pos 78; filing 20250811113449NAL0016264866001, received 2025-08-11

Employer share of total contributions

32.2%

10th: 13.1%median 27.9%90th: 45.2%

Higher than 66% of the 24,084 plans $10 to 50M that report it.

Source

= $340,701 / $1,058,907
Schedule H, Part II line 2a(1)(A); EMPLR_CONTRIB_INCOME_AMT pos 68; filing 20250811113449NAL0016264866001, received 2025-08-11
total_contrib: Schedule H, line 2a(3); TOT_CONTRIB_AMT pos 72; filing 20250811113449NAL0016264866001, received 2025-08-11

Plan terms, as stated in Inuvo, Inc.'s SEC filings

Plan terms are described in Inuvo, Inc.'s SEC filings: Form 10-K filed 2026-03-05. No term could be quoted from them with the required precision.

Plan features

2F ERISA 404(c) plan · 2G fully participant-directed · 2J 401(k) feature · 2K 401(m) arrangement · 2S pre-approved plan document · 2T default investment (QDIA) · 3D IRS pre-approved plan · Form 5500, line 8a; TYPE_PENSION_BNFT_CODE pos 81; filing 20250811113449NAL0016264866001, received 2025-08-11

Full record, Inuvo, Inc. 401(k) Plan

FieldValueSource
Plan sponsorINUVO, INC.Form 5500, Part II line 2a; SPONSOR_DFE_NAME pos 19; filing 20250811113449NAL0016264866001, received 2025-08-11
Plan nameINUVO, INC. 401(K) PLANForm 5500, line 1a; PLAN_NAME pos 16; filing 20250811113449NAL0016264866001, received 2025-08-11
Sponsor EIN / plan number87-0450450 / 002Form 5500, line 2b; SPONS_DFE_EIN pos 44; filing 20250811113449NAL0016264866001, received 2025-08-11
Plan typesingle-employerForm 5500, Part I line A; TYPE_PLAN_ENTITY_CD pos 4; filing 20250811113449NAL0016264866001, received 2025-08-11
Sponsor locationLITTLE ROCK, ARForm 5500, line 2a; SPONS_DFE_MAIL_US_STATE pos 25; filing 20250811113449NAL0016264866001, received 2025-08-11
Industry (business code)541800, Professional, scientific, and technical servicesForm 5500, line 2d; BUSINESS_CODE pos 46; filing 20250811113449NAL0016264866001, received 2025-08-11
Plan year2024-01-01 to 2024-12-31Form 5500, Part I plan year; FORM_PLAN_YEAR_BEGIN_DATE pos 2; filing 20250811113449NAL0016264866001, received 2025-08-11
Filing received2025-08-11Form 5500, EFAST2 receipt date; DATE_RECEIVED pos 102; filing 20250811113449NAL0016264866001, received 2025-08-11
Final filingnoForm 5500, Part I line B; FINAL_FILING_IND pos 8; filing 20250811113449NAL0016264866001, received 2025-08-11
Amended filingnoForm 5500, Part I line B; AMENDED_IND pos 7; filing 20250811113449NAL0016264866001, received 2025-08-11
Participants, beginning of year154Form 5500, line 5; TOT_PARTCP_BOY_CNT pos 71; filing 20250811113449NAL0016264866001, received 2025-08-11
Active participants77Form 5500, line 6a(2); TOT_ACTIVE_PARTCP_CNT pos 72; filing 20250811113449NAL0016264866001, received 2025-08-11
Participants, end of year128Form 5500, line 6f; TOT_ACT_RTD_SEP_BENEF_CNT pos 77; filing 20250811113449NAL0016264866001, received 2025-08-11
Participants with an account balance128Form 5500, line 6g(2); PARTCP_ACCOUNT_BAL_CNT pos 78; filing 20250811113449NAL0016264866001, received 2025-08-11
Total assets, beginning of year$9,563,990Schedule H, Part I line 1f col (a); TOT_ASSETS_BOY_AMT pos 30; filing 20250811113449NAL0016264866001, received 2025-08-11
Total assets, end of year$10,878,576Schedule H, Part I line 1f col (b); TOT_ASSETS_EOY_AMT pos 61; filing 20250811113449NAL0016264866001, received 2025-08-11
Net assets, end of year$10,878,576Schedule H, line 1l col (b); NET_ASSETS_EOY_AMT pos 67; filing 20250811113449NAL0016264866001, received 2025-08-11
Total income$2,555,603Schedule H, Part II line 2d; TOT_INCOME_AMT pos 97; filing 20250811113449NAL0016264866001, received 2025-08-11
Net income$1,314,586Schedule H, line 2k; NET_INCOME_AMT pos 111; filing 20250811113449NAL0016264866001, received 2025-08-11
Employer contributions$340,701Schedule H, Part II line 2a(1)(A); EMPLR_CONTRIB_INCOME_AMT pos 68; filing 20250811113449NAL0016264866001, received 2025-08-11
Participant contributions$718,206Schedule H, line 2a(1)(B); PARTICIPANT_CONTRIB_AMT pos 69; filing 20250811113449NAL0016264866001, received 2025-08-11
Other contributions (incl. rollovers)$0Schedule H, line 2a(1)(C); OTH_CONTRIB_RCVD_AMT pos 70; filing 20250811113449NAL0016264866001, received 2025-08-11
Total contributions$1,058,907Schedule H, line 2a(3); TOT_CONTRIB_AMT pos 72; filing 20250811113449NAL0016264866001, received 2025-08-11
Benefit payments$1,195,725Schedule H, line 2e(4); TOT_DISTRIB_BNFT_AMT pos 101; filing 20250811113449NAL0016264866001, received 2025-08-11
Total expenses (incl. benefit payments)$1,241,017Schedule H, line 2j; TOT_EXPENSES_AMT pos 110; filing 20250811113449NAL0016264866001, received 2025-08-11
Total administrative expenses$45,292Schedule H, line 2i(12) total administrative expenses; TOT_ADMIN_EXPENSES_AMT pos 109; filing 20250811113449NAL0016264866001, received 2025-08-11
Contract administrator fees$0Schedule H, line 2i(2); CONTRACT_ADMIN_FEES_AMT pos 106; filing 20250811113449NAL0016264866001, received 2025-08-11
Recordkeeping fees$12,928Schedule H, line 2i(3); OTH_RECORDKEEPING_FEES_AMT pos 160; filing 20250811113449NAL0016264866001, received 2025-08-11
IQPA audit fees$0Schedule H, line 2i(4); IQPA_AUDIT_FEES_AMT pos 161; filing 20250811113449NAL0016264866001, received 2025-08-11
Investment advisory and management fees$32,364Schedule H, line 2i(5); INVST_MGMT_FEES_AMT pos 107; filing 20250811113449NAL0016264866001, received 2025-08-11
Administrative expenses excluding investment management$12,928derived, admin_expenses (2i(12)) minus invst_mgmt_fees (2i(5)), floored at 0; filing 20250811113449NAL0016264866001, received 2025-08-11
Held in master trusts$0Schedule H, line 1c(11) col (b); INT_MASTER_TR_EOY_AMT pos 53; filing 20250811113449NAL0016264866001, received 2025-08-11
Held in common/collective trusts$73,410Schedule H, line 1c(9) col (b); INT_COMMON_TR_EOY_AMT pos 51; filing 20250811113449NAL0016264866001, received 2025-08-11
Held in mutual funds$10,074,961Schedule H, line 1c(13) col (b); INT_REG_INVST_CO_EOY_AMT pos 55; filing 20250811113449NAL0016264866001, received 2025-08-11
Independent auditorLANDMARK PLCSchedule H, Part III line 3a; ACCOUNTANT_FIRM_NAME pos 116; filing 20250811113449NAL0016264866001, received 2025-08-11

Position = column in the DOL layout for form year 2024. Filing 20250811113449NAL0016264866001, received 2025-08-11.

Service providers paid directly by the plan

ProviderRelationshipService codesDirect compensationIndirect
STEPHENS INCINVESTMENT ADVISOR 27 Investment advisory (plan) $30,716no
EMPOWER ANNUITY INSURANCE COMPANY OrecordkeeperRECORDKEEPER 64 Recordkeeping fees $12,928yes
EMPOWER ADVISORY GROUP, LLCINVESTMENT MGMT 28 Investment management $1,648no

Schedule C Part I line 2: name (a), service codes (b), relationship (c), direct compensation paid by the plan (d), indirect compensation received (e). Filing 20250811113449NAL0016264866001, received 2025-08-11.

What changed since the 2023 plan year

Figure20232024Change
Total assets$9,563,990$10,878,57613.7%
Participants with a balance137128-6.6%
Administrative expenses$28,976$45,29256.3%
Recordkeeping fees per participant$15.27$101.00561.4%
Employer contributions$344,025$340,701-1.0%

Prior filing 20240930150842NAL0005859009001, received 2024-09-30; the plan years are contiguous.

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Sponsor name as filed: INUVO, INC.; SEC registrant: Inuvo, Inc. (CIK 829323, matched by EIN; display name from the Form 10-K cover).